2024 NYU VENTURE SHOWCASE

Visual Identity & Full-Funnel Marketing Strategy for NYC’s Premier Startup Event

The NYU Venture Showcase is the flagship event for the university’s top startups, founders, and investors. I was responsible for the end-to-end visual direction, creating a "Dark-Tech" aesthetic that mirrored the high-energy, high-capital atmosphere of the NYC tech scene. My mission was to move beyond the traditional "purple school spirit" and establish a professional, VC-ready brand identity.

TIMELINE

Nov 2024 - Apr 2025

CORE RESPONSIBILITIES

Visual Direction, Asset Creation, Campaign Management:

  1. TARGET AUDIENCE

PRIMARY

NYC-based startup founders and investors

SECONDARY

NYU students, alumni, and faculty

TERTIARY

Individuals interested in entrepreneurship

B. CAMPAIGN STRATEGY

AWARENESS

Hero/Announcement

Establish event presence ("Dark-Tech" visual theme)

INTEREST

Detail & Stat Cards

Deliver details through cards for each category

ACTION

Date & Urgency Cards

Drive registrations through CTAs and direct links, Final push graphics: with urgent reminders

  1. Hero / Announcement

B. Detail Cards — Open Call / Stats

C. Date Announcement Cards

CAMPAIGN RESULTS

The visual strategy directly contributed to a significant increase in professional engagement on LinkedIn, the primary platform for NYC’s venture community.

REACH

2650+

Organic LinkedIn + Instagram Follower Reach.

ENGAGEMENT

3 Week

Sustained peak in profile visits and link clicks during the "Action" phase.

AUDIENCE QUALITY

100+

Successfully attracted vetted NYC-based investors and industry leaders.