Immersive Meditation Experience for Hyatt
Visual Direction for Immersive Meditation Experience & Global Marketing Campaign
I participated as a Lead Product Designer and Visual Director for the launch of the Immersive Meditation Experience designed for World of Hyatt guests. My role was to translate complex neurofeedback technology into a premium, sensory visual language that resonates with high-end travelers across global markets like Shanghai and Hong Kong.
TIMELINE
Nov 2024 - Apr 2025
CORE RESPONSIBILITIES
Visual Direction, Product Design, Content Strategy
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VISUAL STRATEGY
1. SIGNATURE GLOW
Used "Light Waves" to visualize brainwave data (neurofeedback)
2. COLOR PALETTE
Deep Ocean & Neon (Deep mind & mental clarity)
3. TYPOGRAPHY
Serif with Script
B. CAMPAIGN STRATEGY
1. HERO VISUALS
High-contrast, cinematic shots of users in "The Flow State"
2. ENGAGEMENT
Mixing lifestyle photography with the signature campaign glow
3. CONVERSION (CTA)
Clean, UI-focused cards with direct CTAs and localized QR codes for regional markets (WeChat, Instagram).
CAMPAIGN RESULTS
GLOBAL REACH
Impressions across YouTube, Instagram, and WeChat.
ENGAGEMENT
Increase in wellness content interactions vs. previous year.
BRAND PERCEPTION
Successfully positioned Hyatt as a Tech-Forward Wellness Leader in the hospitality industry.
APP ADOPTION